Articles by "Seo"
Showing posts with label Seo. Show all posts
Search Engine Optimization (SEO) is a web development practice that not a lot of people understand, but if you are lucky enough to have a blog based on the WordPress Content Management System (CMS), you have numerous options when it comes to optimizing your blog for the search engines. If you are new to web development or running a WordPress blog, have a look at some of your options when it comes to implementing SEO practices to better your flow of organic traffic. In this article, we will show you how to optimize your WordPress site for Search Engines.

1. WordPress Plugins

The great thing about using WordPress for your blogging needs is that you will have access to thousands of free and paid plugins that could lead to better SEO with little effort from yourself. There are hundreds of SEO plugins available, and many of them offer to perform automated SEO so you’ll not have to do much from your end. Many of the plugins will create a sitemap for the search engines spiders to take advantage of, and some plugins will even let you know if your on-page SEO is good enough to get you ranked well for certain keywords.

Currently on our WordPress hosted websites we're using SEO by Yoast Plugin.

2. Start with On-page SEO to Better Your Knowledge

If you are truly interested in practicing SEO yourself without spending a lot of money on a professional or by using WordPress plugins, then it would be wise to start practicing SEO with on-page SEO techniques. The techniques can differ greatly, but if you start by implementing lengthy keywords and add good content to your website, you will be able to see improvements by going into the search engines to see where your keywords are placing you.

If you have a blog related to cars, instead of targeting the keyword “car blog” you could target the keywords “best car blog in the universe” and then play along with that for a while until you start ranking well. You could then target “best car blog” which may be a little more competitive, but as long as you keep varying your choice of keywords, you will greatly see a difference in organic traffic.

3. Hire an SEO Expert

If you are one of those people that still has to ask the question, what is SEO? Then you will find that the best option to get your website or blog ranked well in the search engines is to hire a professional that knows what they are doing. SEO can be expensive business depending on the keywords you want to be ranked well for, and it can also take a long time before you see any benefits from hiring a professional, but it’s certainly the way forward if you have the capital to invest and are serious about making your blog succeed.

When starting out in the world of SEO it’s very hard to know where to start which is why using WordPress plugins to begin with could be your best option until you start understanding how the whole process works. As long as you produce good quality content for your readers naturally, the search engines will reward you with good page rankings for your hard work.
Idadi ya watu Tanzania waofanya blogging inazidi kuongezeka siku hadi siku.Bila ya kujua bloggers wengi wa Tanzania wanajikuta wakifanya makosa ambayo yanaweza kusababisha ukakosa WATEMBELEAJI KATIKA TOVUTI YAKO!.Makosa hayo yanairudia na watu kutojali kwamba kosa moja katika blog yako linakupotezea idadi kubwa ya watembeleaji.Tuanze kujadili moja baada ya jingine;

1.KUWA NA MADA NYINGI ZISIZOKUWA NA UHUSIANO NA ZILIZO FUPI
Ni kweli kabisa ili kuweza kuwa katika kurasa za juu za search engines inakubidi uwe na maudhui ya kutosha na ambayo yanawekwa kila wakati.Hautoweza kuwa na watembeleaji wa kutosha kama unaandika maudhui kila baada ya muda mrefu.Andika maudhui yako angalau mara/mbili kwa wiki endapo site yako sio news website.Tatizo ambalo linawakumba blogger wa tanzania ni kwamba wanajali idadi ya mada(posts) bila kujali ubora wake.Hapa ndio unapokuta mtu ana posts 2000+ lakini mwenye posts chini ya 100 anamzidi page rank na visitors.Ubora tunaongalia hapa ni kwamba mada zako angalau ziwe na maneno angalau 600+(unique content).Kuwe na meta data za msingi katika kila page/post.Kwa hiyo kuwa na posts nyingi hakuna maana yoyote kama hazina ubora.


Uhusiano tunaozungumzia hapa ni kwamba unapoandika mada uwe na hadhira fulani(audience).Andika mada zitakazohusu mada fulani au mada zinazo fanana na hizo.Utapoandika mada ambazo hazihusiani itakuwa ni vigumu tovuti yako kuwa ranked katika keywords fulani.Suala hili ndilo linalosababisha mtu mwenye post nyingi zisizo kuwa na uhusiano kuwa na visitors wachache kulinganisha na mtu mwenye post chache ila zenye uhusiano.


Mada fupi ni sumu kabisa katika tovuti yako,maana unaweza kuandika mada fupi ikakosa keywords muhimu ambazo zingeweza kukuongezea visitors.Andika mada zenye urefu wa kutosha zinazoelezea mada yote kwa kila kitu (mada iwe inajitosheleza).Hakikisha mtu anaposoma mada yako hapati shida kuangalia tovuti nyingine kwa ajili ya kuongeza ujuzi.

2.KUWA NA MADA CHACHE NA FUPI
Bloggers wengi wa Tanzanzia ambao ndio wanaoanza inawawia vigumu kuandiaka mada ambazo ni ndefu na ambazo zinakizi mahitaji ya watu.Kuwa na mada chache na fupi kutasababisha tovuti yako kutokuwa na search keywords ambazo zitaitambulisha katika search engines.Hivyo tovuti yako kwa ujumla itashindwa kujulikana inahusu nini katika mada zake.Vile vile utakapokuwa na mada fupi utasababisha mtu kutopata anachokihitaji katika tovuti yako na kupelekea kukosa watembeleaji.Utakosa returning visitors maana mtu anakuwa anajua kuwa tovuti yako huwa inaandika mada fupi zisizojitosheleza.Utakapokuwa unaandika mada fupi sahau kabisa kuwa katika top pages za search engines.Endapo umeandika mada hizi fupi basi ni wakati sasa wa kuziandika upya(update content).Utakapo kuwa unaziandika upya utapata matokea mazuri ambayo nawe pia utayaona.

3.MUSIC VIDEOS WEBSITES ZISIZO KUWA NA MADA(POSTS)Kuweza kupata watembeleaji wa kutosha katika tovuti inayohusu videos tupu bila content (posts) ni ndoto.Kwa nini nasema hivyo? .Search engines zinauwezo wa ku-index maneno na sio picha wala videos.Endapo utaamua kuunda media website hakikisha ;

(i) Kila video iwe ina maelezo (descriptions) ya kutosha
(ii) Ongeza mada (posts) katika tovuti yako
(iii) Tenga sehemu ya posts na videos usichanganye kwa pamoja
(iv)Tumia youtube ku-link videos zako
(v) Uwe na youtube channel

4.CHAGUA LUGHA YA KUANDIKA POST
Unapoamua kuanzisha tovuti angalia lugha moja muhimu itakayo kuwezesha kuandika mada zako kwa hadhira yako.Utakapo andika mada moja kwa lugha hii na mada nyingine kwa mada nyingie itakuwa ni vigumu kwa mtemeleaji kama haijui hiyo lugha nyingine.Vile vile search engine zitashindwa kujua ni lugha ipi unatumia kwa ujumla na kuonyesha kwa walengwa husika.


Endapo umelenga watembeleaji wa nchi za nje na umetumia labda kiswahili na kiingereza wanapokuta kiswahili na hawakielewi inamaana utapunguza watembeleaji.Utapoandika post zako kwa kiswahili itakusaidia kuwa katika pages za juu kwa urahisi kwa sababu idadi ya wanaotumia lugha hii siyo kubwa sana ukilinganisha na lugha kama kiingereza.
Baada ya kufungua tovuti yako kuna mambo ya msingi na ya muhimu kuweza kuyafanya na kuweza kuweka tovuti yako katika hali nzuri.Vile vile kufanya hivi kutachangia katika kuboresha na kuongeza watembeleaji katika tovuti yako;

Andika mada bora na kila baada ya muda fulani.

Mara baada ya kufungua tovuti yako hakikisha unaanda na kuandika mada ambazo ni nzuri na bora.Andika mada zitakazovutia kusoma na zina hadhira pana.Epuka kuandika mada ambazo zina hadhira ndogo maana hautopata watembelewaji wa uhakika.Andika mada ambazo zinaendana na muda huu (updated content)

Weka tovuti yako katika google/bing webmaster tools. kujiunga na bing bonyeza hapa http://www.bing.com/toolbox/webmaster na kujiunga na google webmaster bonyeza hapa https://www.google.com/webmasters/

Kwa kuweka tovuti yako katika hizi webmaster tools kutakuwezesha kujua tovuti yako ina tatizo gani na uweze kulitatua kwa muda muafaka.kupitia hizi webmaster tools utaweza kufanya mabadiliko yoyote kwenye url yako na kuweka au kupunguza maneno katika search results.Ukitaka baadhi ya url zako zisionekane katika serch results ni lazima upitie hapo katika webtools.Vile vile utaweza kujua site yako kama ina malware au ipo under attack.Hauwezi kujua tovuti yako vizuri mpaka upitie hapo katika webtools.

Unganisha site yako na google analytics(au other free/paid analytics tools) kujiunga na google analytics bonyeza hapa https://analytics.google.com/

Kuunganisa site yako na analytics tools kutakuwezesha kujua idadi ya watembeleaji katika tovuti yako kwa muda fulani.Utajua tabia ya watembeleaji wako ,muda wanaochukua katika site yako ,sehemu wanapo toka,jinsia, umri na vitu vingine vingi.Mjumuisho wa vitu hivi vitakuwezesha kujua watembeleaji wako na kufanya marekebisho katika site yako kuweza kuvutia watembeleaji wengi zaidi.